Since childhood, Felonice had always held a passion for the arts - from photography and fine arts to music and theatre. Felonice knew her home was creating and she has never stopped since.
During her college years, she became connected with her college newspaper and became the Entertainment Editor since she was heavily involved in the theatre department at her school. From there she was promoted to co-editor and her passion for page layout and graphic design grew.
Before opening her own company in 2008, Felonice gained valuable experience working at a variety of companies from 1998-2008 including Local Newspapers, Web Design firm and a Screen Printing/Sign Shop. The variety of work at these companies taught her many different aspects of design work and often on a tight deadline. She worked on all kinds of projects from page layout to t-shirt design, web site development, trade show displays, signage, vinyl lettering, vehicle wraps and direct mail pieces. There was nothing repetitive about the projects she was working on.
Felonice has always had a passion for Print and Media. She has worked for variety of daily and weekly newspapers and monthly magazines in their editorial and advertising departments. "There is something about holding the finish product in your hand, and turning the pages"
In 2008, she found herself in quite a predicament. Felonice was 6 months pregnant with her first child and the company she worked for was outsourcing her job to India. It ended up being the best thing that every happen to her as she started her own company, Felonice Designs.
Felonice has served as creative director for some monthly publications including Treasure Coast Parenting working with them on a monthly basis to layout and produce their publication. Upon moving to Palm Beach County in 2010, she noticed there was a lack of local parenting information in her new hometown. Since she was already complying information on places to take her 18 month old daughter and with her media background, she decided to launch her own Magazine, PB Parenting.
Seven Years later, PB Parenting has grown not only in distribution but staff and serves all of Palm Beach County as a parenting resource helping parents become connected with local businesses. Felonice is publisher and oversees the creation of the publication each month with her team. You can check PB Parenting out at www.pbparenting.com.
Any sane person would say this right here is enough to work on, but the creative mind never stops and 5 years ago, she met her partner Matt Stetson who had a brewery concept and plan. They began laying down the groundwork to open the first ciderworks in South Florida. In June 2015, The received their winery permit from the state and began brewing their first batch of cider. Felonice handles all their marketing and creative as well as assisting in events and staff management.
Despite all of these projects, variety is the spice of life and Felonice takes on freelance projects in between magazine issues and brewery life.